Thursday, March 31, 2011

Communicating With Pictures - Visual Stimuli

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'nuf said, Bloggers!




Communicating With Pictures - Visual Stimuli


Your readers LOVE visual stimuli. A picture (especially one that is well-captioned) can be worth somewhere between 140 characters and a thousand words.

On a serious note, they make your posts more memorable, more likely to be forwarded or re-published, and more likely to be preferentially-referenced on the almighty search engines.

Faithfully,

Douglas Castle


*****
Blogging Tips, Tricks And Tools - find us at http://BloggingTipsTricksAndTools.blogspot.com
Author: Douglas Castle 

Tags, Labels, Keywords and Terms:blogs, blogosphere, bloggery, blogging, wordpress, typepad, google, plug-ins, word clouds, tag clouds, widgets, gadgets, blidgets, images, free content, RSS feeds, logos, fonts, writing, monetizing your blog, increasing readership, growing a following, citizen journalism, blogs by Douglas Castle, TNNWC Group LLC, Burst Of Brilliance, Braintenance, SEO, search engine optimization, syndicating your blog, increase inbound links, increase backlinks, interactive blogging, surveys, embedding images and forms into blogs, widgetbox, gizmos, blog directories, listing your blog, simple free code, free javascript, adwords, applications, texting, mobile-friendly blogs, pinging, Feedburner, free blogging tools, cooltext effects, guest contributors, your Blogger profile, Syndic8, newsletters, list management, e-commerce, payment processing, disclaimers, the social media connection, re-posting articles, comments, website enhancements, formatting, templates, styles, getting publicity, e-publishing, selling products on your blog, affiliate programs, graphic design, shortening urls, hyperlinking, hyperlurking, building your legend, photos and pictures, embedding code, support services, audience targeting, messaging focus, content is king, sources of content, attribution to authors and publications, cross-posting, x-posting, spinning articles, going public with your blog, newsreels, blog resource section, article titles, flash effects, scrollers, followers lists, copyright information, co-authoring blogs, guest bloggers, hosting, article formatting, switching blogging platforms, the best blogs, researching your topic, mobile blogging, every business needs a blog...

Bloggers: Increase Readership -- Interactively Engage Your Readers in Polls and Surveys!

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Bloggers: Increase Readership -- Interactively Engage Your Readers in Polls and Surveys!

Nope: This is not your typical post. It is an opportunity for each and all of us to get directly inside of a marketing project for a small company, and participate in its fine-tuning and growth! It is also a swell example of a delightfully inspiring and interactive blog posting. But I'm not one to boast...



This fabulous project involves several of  TNNWC's Service Divisions, and the special services which they provide to get more traffic (and more customers!) to our clients' websites. We use a combination of market research, surveys, polls, direct, double opt-in email marketing campaigns, News Releases, TNNWC BUZZWORKS technologies (applied buzzology -- which is something like social media hyped up on a combination of amphetamines and steroids), TNNWC BLOGWORKS [part of what you are seeing right here], aggressive branding, logo recognition, and perhaps the development of a licensing or affiliate marketing program as the market becomes more keenly aware of Rene Derme (http://www.renederme/).

Readers enjoy being a proactive and interactive part of the blogging process. They enjoy a feeling of being heard, being counted and taking a part in building something collaboratively.

Bottom Line: Let Your Readers Be Your Partners!

p.s. You may re-publish or forward this post on any of your blogs or to your social media groups -- you should forward it to each and every one of your "A-List" email contacts. Be a part of the process, and share the spotlight with us.

Faithfully,

Douglas Castle
----------

SKINCARE PRODUCTS - Brand-Building In A Fragmented Market.

The Company: Rene Derme at http://www.renederme.com/. A superb, but little-known custom-formulator of skin-care products for women and men. These products are often referred to as cosmeceuticals, in that they improve the appearance of skin by actually improving its health.

Note: This is the second installment in a series regarding a real-time case study being undertaken by several of the Divisional Presidents of TNNWC Group, Adam Kovitz (TNNWC's Founder) and myself. Our selected client is a wonderful gem of a company called Rene Derme with a website at http://www.renederme.com.

How You Can Participate:

1) You can participate (if you are not familiar with the brand) by visiting the website and filling out a two-minute opinion poll (the poll is anonymous). [Rene Derme Poll 1]

2) If you are an existing client, or if you make a purchase, you can fill out a different, more-detailed opinion and service poll (the poll is anonymous, but you may include your name if you wish). [Rene Derme Poll 2]

First, let’s have a brief recap of what this collaborative, cooperative study is about:


The Challenge For Us: Building a legend, building a brand, generating a buzz, expanding markets, increasing marketshare within each market and earning a growing client base of loyalists for a uniquely wonderful but little-known company. While the company has a presence on the internet (a website), and a loyal following of repeat clients who unconditionally endorse the skincare products and applaud the company's products and warmly personalized service, Rene Derme has not taken advantage of communications technology which we feel will catapult its sales by several orders of magnitude over a short period of time. At present, its new clients come by personal referral from faithful existing clients, many who offer grateful testimonials. And yes, the client base is certainly growing -- but we intend to exponentialize this rate of growth.

The Strategy To Be Deployed: Multiple Mad Marketing Strategies, including Viral Spiraling through news releases, blogging, and continuous waves of social media messaging.
The two polls follow. Go to the site (http://www.renederme.com/), visit a bit, and then come back to fill out and submit either Rene Derme Poll 1 or Rene Derme Poll 2. Results will be published for the world to see. Thank you for being a collaborator, a team-player, and an initiator.
---------------

RENE DERME POLL 1 (click): https://ciof.wufoo.com/forms/rene-derme-poll-1/

RENE DERME POLL 2 (click): https://ciof.wufoo.com/forms/rene-derme-poll-2/


MAD
MARKETING
TACTICS™!






*****
Blogging Tips, Tricks And Tools - find us at http://BloggingTipsTricksAndTools.blogspot.com
Author: Douglas Castle 

Tags, Labels, Keywords and Terms:blogs, blogosphere, bloggery, blogging, wordpress, typepad, google, plug-ins, word clouds, tag clouds, widgets, gadgets, blidgets, images, free content, RSS feeds, logos, fonts, writing, monetizing your blog, increasing readership, growing a following, citizen journalism, blogs by Douglas Castle, TNNWC Group LLC, Burst Of Brilliance, Braintenance, SEO, search engine optimization, syndicating your blog, increase inbound links, increase backlinks, interactive blogging, surveys, embedding images and forms into blogs, widgetbox, gizmos, blog directories, listing your blog, simple free code, free javascript, adwords, applications, texting, mobile-friendly blogs, pinging, Feedburner, free blogging tools, cooltext effects, guest contributors, your Blogger profile, Syndic8, newsletters, list management, e-commerce, payment processing, disclaimers, the social media connection, re-posting articles, comments, website enhancements, formatting, templates, styles, getting publicity, e-publishing, selling products on your blog, affiliate programs, graphic design, shortening urls, hyperlinking, hyperlurking, building your legend, photos and pictures, embedding code, support services, audience targeting, messaging focus, content is king, sources of content, attribution to authors and publications, cross-posting, x-posting, spinning articles, going public with your blog, newsreels, blog resource section, article titles, flash effects, scrollers, followers lists, copyright information, co-authoring blogs, guest bloggers, hosting, article formatting, switching blogging platforms, the best blogs, researching your topic, mobile blogging, every business needs a blog...

Thursday, March 24, 2011

Blogging 101 - Post, Or They'll Be Mad At You.

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From Blogging Tips, Tricks And Tools

Blogging 101 - Post, Or They'll Be Mad At You.

Dear Reader:

If you already a brilliant and successful blogger (whatever that actually means), you might just skip this article. If your are either a neophyte or a lover of learning, then please read on.

Welcome!

This is my first post on this new (just cut the ribbon!) blog, but we can celebrate later.

I'll offer you some very important advice:

If you don't post to your blog at least once per week...

1. You will not get a following, unless you are already famous;

2. Even if you have a following, they will think that you have either died, lost interest in your topic, or  -- worst of all -- abandoned them! They will abandon your blog, as well.

Even if you don't have something absolutely Earth-shatteringly newsworthy to write about, show your readers that you have not abandoned them. Just a few words will sometimes suffice.

If you are not particularly creative, here are some helpful examples:

  • I've been remiss in my blogging - but I've just had surgery for carpal tunnel syndrome, and I will post a scan of a note from my orthopedic surgeon;

  • I have had a terrible bout with writer's block. I am hoping that the new medications that my doctor prescribed for this will take effect very soon;

  • I've finally gotten up the courage to leave my wife (husband, partner, significant other...) - as soon as I get settled in my new hovel, I will be writing again;

  • My roommate's pet anaconda ate my laptop, and we had to strain his (the anaconda's - not my roommate's) feces until it finally came out. I might have lost some files;

  • While I was flying over the Bermuda Triangle on the way to visit a friend in Guantanamo, my notebook suddenly vaporized. I swear to you. It did. My watch stopped, too;

  • I am an opportunist. I will not be posting to this blog, but my Blogger domain name is for sale. Would you like to buy the rights to this blog domain?

  • Why should I write? Nobody seems to be reading this anyway. If you want me to continue posting, get at least a hundred friends together and sign a petition promising that you'll all read my blog faithfully each week. Email it to me at the address below.
Bottom Line: Post weekly (or weakly), but keep posting!

At very least, Interpol and the NSA are reading your material. That's a start.

Faithfully,

Douglas Castle

Special Rhetorical Question:

p.s. How come all of the people on TV and in the movies have telephone numbers with a "555" exchange (except for Satan, who has a "666" exchange)?

*****
Blogging Tips, Tricks And Tools - find us at http://BloggingTipsTricksAndTools.blogspot.com
Author: Douglas Castle 

Tags, Labels, Keywords and Terms:blogs, blogosphere, bloggery, blogging, wordpress, typepad, google, plug-ins, word clouds, tag clouds, widgets, gadgets, blidgets, images, free content, RSS feeds, logos, fonts, writing, monetizing your blog, increasing readership, growing a following, citizen journalism, blogs by Douglas Castle, TNNWC Group LLC, Burst Of Brilliance, Braintenance, SEO, search engine optimization, syndicating your blog, increase inbound links, increase backlinks, interactive blogging, surveys, embedding images and forms into blogs, widgetbox, gizmos, blog directories, listing your blog, simple free code, free javascript, adwords, applications, texting, mobile-friendly blogs, pinging, Feedburner, free blogging tools, cooltext effects, guest contributors, your Blogger profile, Syndic8, newsletters, list management, e-commerce, payment processing, disclaimers, the social media connection, re-posting articles, comments, website enhancements, formatting, templates, styles, getting publicity, e-publishing, selling products on your blog, affiliate programs, graphic design, shortening urls, hyperlinking, hyperlurking, building your legend, photos and pictures, embedding code, support services, audience targeting, messaging focus, content is king, sources of content, attribution to authors and publications, cross-posting, x-posting, spinning articles, going public with your blog, newsreels, blog resource section, article titles, flash effects, scrollers, followers lists, copyright information, co-authoring blogs, guest bloggers, hosting, article formatting, switching blogging platforms, the best blogs, researching your topic, mobile blogging, every business needs a blog...

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