If you have a blog (or a group of blogs) which you continuously update, you must use Ping services in order maximize your SEO, escalate your search engine positioning, increase traffic (both unique/new and returning visitors) to your site, and to make your blog (i.e., your piece of n-dimensional real estate in cyberspace) more valuable in terms of visibility, credibility, and attractiveness to advertisers. In many cases, you can also (with a bit of creativity) also ping your RSS Feeds, Podcasts, Social Media Status Updates or Streams and Videos. In this last connection, pinging will absolutely help make your video go viral.
If you are an e-commerce or membership (list-building) site, pinging makes all of the relevent search engine services know that you have updated or posted new material to your blog. Combining frequent posting of quality content with regular pinging of your blog or RSS feed is the formula for building an ever-increasing following.
There are a great many ping services which ping to certain small groups (usually between 10 and 50) web-crawling, spidering, or robotic search services which, in turn, announce to the blogosphere that your blog or feed has been updated. Most of these services are free, and require multiple manual submissions of each of your blogs, or even for each of your new blog posts. Each of these free services has its own submission methods and "ping audience." The difficulty here is that some of the most valuable and potent search crawlers, spiders and robots (collectively, let's call them "sniffers") are not accessed by these services.
If you have a very active blog, or a growing collection of blogs in your own constellation, here is what I would suggest:
1) Use a fully- automated paid ping service (they are incredibly cheap) to automatically ping and re-ping all of your blog posts and RSS feeds every several days to the largest and best-rated group of sniffers available. The service which I believe is the best for this purpose is Pingler, which you can register for by clicking on the handy button below. They ping to well in excess of 100 of the very best sniffers in the business; they also ping your RSS feeds, podcasts and other social media updates (this last part is a bit tricky, but it can indeed be done!). After you've gotten yourself registered there (their operators are standing by), be sure to come back here -- don't worry, I'll wait...
If the button doesn't appear, just click on:
http://www.pingler.com/437.html
and also...
2) Use one of the manual (but free) pinging services for each of your blogs each month. A note of caution: Do not use more than one of these free services for any particular blog -- that could get you cited and even shut down for spamming. Instead, use one manual free service per month for each blog.
For example, if you have six different blogs and you want to use six of the free pinging services which I've listed below, use a rotational approach...register blog #1 with ping service #1 the first month (and register blog #2 with ping service #2, and so on); then, in the second month, rotate your blogs and ping services...register blog #1 with ping service #2 (and register blog #2 with ping service #3, and so on). Keep rotating around monthly. While you are doing this, remember that Pingler is automatically pinging every one of your blogs, RSS feeds and podcasts at regular intervals, too.
Following is a list of free manual (and semi-automated) ping services. Once again, only register one blog or blog post per month with any given service, and if you have several blogs, be certain to rotate services monthly:
Ping-o-Matic!
Ping-O-Matic is a service to update different search engines and sniffers that your blog has been updated with a new post.
PingMyBlog.com
PingMyBlog.com is a service which does some of the hard work for you. They notify several of the major sniffers in one fell swoop so that everyone knows about your latest blogs.
Autopinger
Semi - automates pinging some fairly good sniffers with your posts, RSS feeds and even your Podcasts.
Feed Shark
Same as above.
Pingates
Same as above, but not effective for RSS and podcasts.
PING.IN
Same as above, but not effective for RSS and podcasts.
Feed Ping
Same as above, but not effective for RSS and podcasts.
King Ping Your Blog
Similar to above, but better automated and more user-friendly. Not effective for RSS and podcasts. Quite good for new posts however.
Ping 4 Free: Free Blog Ping Service
Similar to Feed Ping, but not that effective for RSS and podcasts.
Syncr Ping Service
Similar to Feed Ping, but more effective for RSS services. Not particularly effective for podcasts.
Pingoat
In the land of the free, this one is my favorite. Ping over fifty high-quality sniffers instantly. Pingoat also has an XML-RPC server. Ping services like Technorati, Newsgator, Feedster and other well-known "brands". It is effective for your RSS feeds, but not particularly good for podcasts.
My favorite combination is Pingler (as the paid "foundation" for all pinging of posts, RSS feeds, podcasts and other social media) in conjunction with Pingoat.
That's all that there is to it. Gentlemen (and ladies): on your marks, get set, and Ping!
Faithfully,
Douglas Castle
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Old saying: "They won't see a thing if you don't give it ping."
---------------NOTICE: This article is Copyright © 2011 by author Douglas E Castle with all rights reserved. It may be republished without permission provided that it is published in full, with all hyperlinks and exhibits left intact, and with full attribution given the author. This article does not contain or constitute medical, health, psychological, legal, regulatory, investment, securities, financial, tax, or any other form of professional advice -- the reader acknowledges and accepts this disclaimer. Further, the reader indemnifies and holds harmless both the author and all publications in which this article appears of any damages, claims, loss, responsibility or liability emerging from the reader’s utilization of any information contained herein.
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The author highly recommends that each of his respected readers becomes Pinglerized (a Lingovation™) in order to maximize SEO, search engine ranking, and to exponentially increase both unique visitors and recurring traffic to your website or blog. Leverage this wonderful technology.
The author wishes to thank the following resource providers:
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